2024 USPS® Promotions and Incentives for Enhanced Marketing Impact
Discover the diverse opportunities within the 2024 USPS® promotions that empower marketers and mailers to elevate customer engagement through innovative strategies. From dynamic color and new print techniques to cutting-edge mobile technology, these promotions are designed to amplify your marketing efforts while saving you MONEY.
What’s New in 2024?
Two New Mail Growth Incentives:
– First-Class Mail® Incentive
– Marketing Mail® Growth Incentive
Mailers can earn postage credits by growing their qualifying volumes in 2024 compared to 2023. Refer to PostalPro.com for detailed requirements.
2024 PROMOTIONS:
Emerging and Advanced Technology Promotion
The 2024 Emerging and Advanced Technology promotion now offers greater flexibility. Choose a start date at any point during the 2024 calendar year, beginning on the first mail date claiming the discount. The promotion must run for up to 6 consecutive months during the calendar year.
Tactile, Sensory and Interactive Engagement Promotion
Engage your audience’s senses with the latest printing and production advancements. Eligible mailpieces featuring specialty inks, sensory treatments, or interactive elements can qualify for a 5% discount when sent through USPS Marketing Mail®.
Important Dates:
– Registration Date: December 15, 2023 – July 31, 2024
– Promotional Date: February 1, 2024 – July 31, 2024
Informed Delivery Promotion
Encourage business mailers to sign up for and launch an Informed Delivery campaign. Enjoy a 4% discount on eligible mail.
Important Dates:
Registration Date: June 15, 2024 – December 31, 2024
Promotion Date: August 1, 2024 – December 31, 2024
Emerging and Advanced Technology Promotion
The 2024 Emerging and Advanced Technology promotion now offers greater flexibility. Choose a start date at any point during the 2024 calendar year, beginning on the first mail date claiming the discount. The promotion must run for up to 6 consecutive months during the calendar year.
Integrate technology into your mailings for enhanced results. Qualifying technologies include “Enhanced” Augmented Reality, Basic/Advanced Integration with Voice Assistants, NFC, VR, MR, Video in Print (ViP), and Mobile Shopping.
Tiered discounts:
– 3% Discount: “Enhanced” AR, Basic Integration with Voice Assistant, Mobile Shopping
– 4% Discount: Advanced Integration with Voice Assistant, ViP Technology, NFC, MR, VR
Important Dates:
– New to 2024: Choose Your Start Date
– Registration Date: All year round
– Promotion Date: All Year Round (6 Consecutive Months Maximum during CY2024)